Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
Kumari Fine Jewellery’s Supriya Kataria Wins Prestigious “Voice of the Year” in Goa
Kumari Fine Jewellery Founder Supriya Kataria received the “Voice of the Year” honour for championing individuality, creativity, and women’s expression at the Women Leaders Summit & Awards 2025 held in Goa.
Heer by GIVA Debuts First Campaign #AmiHeer, Celebrating the Many Avatars of Women
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.
GJEPC and EXIM Bank Assess Hyderabad’s Jewellery Industry
A delegation from the GJEPC and EXIM Bank visited Hyderabad’s jewellery manufacturing hub to assess industry challenges and growth potential. The discussions with local stakeholders focused on export hurdles, technological advancements, and strategies to enhance global competitiveness
Pret Jewellery: The Perfect Companion for Destination Weddings
Destination weddings, with their picturesque settings and multiple functions, demand jewellery that balances elegance, comfort, and practicality. Pret jewellery, known for its lightweight and versatile designs, has emerged as the top choice for NRIs looking to add glamour without the burden of traditional locker jewellery, finds out Priyanka Talreja Garegrat
Niharika Bhasin's "Akirahin" Jewellery Line Expands Offline Retail Presence with Good Earth
Niharika Bhasin's handcrafted silver jewellery line, "Akirahin," now available at Good Earth, marks a fusion of artistry and refinement, celebrating her affinity for insects and bugs in the "Insect Garden" collection
Celebrate Akshaya Tritiya 2024 with Platinum Jewellery
Akshaya Tritiya, a revered occasion in Hindu culture, signifies new beginnings, prosperity, and unending blessings. This year, falling on May 10th, 2024, the festival's essence of purity and auspiciousness is beautifully encapsulated in platinum jewellery
Manohar Lal Jewellers' venture into Naturally Coloured Diamond Jewellery
Embracing innovation and attuned to evolving consumer tastes, Manohar Lal Jewellers is seizing a promising opportunity in the realm of naturally coloured diamond jewellery
New Collections on the Block
From pieces redolent with diamonds, to those taking cues from nature, here’s what’s new from these jewellers
Holi Hues: Jewellery Picks for Every Colour of the Festival
Holi celebrations are all about enthusiasm and joy, apart from the vibrant colours that mark the festivities says Aditya Modak, co-founder of Gargi by P N Gadgil & Sons
Exploring Diamonds as an Investment Option in the UAE: Essential Information for Buyers
The NDC released a report, "Diamond Facts: Busting Myths," debunking industry misconceptions for informed buying decisions
Diwali 2023: Retailers expect a big bang this festive season
Diwali is always a special occasion in terms of sales for the jewellery industry, but this year, the grand festival holds the promise of a particularly big boom in view of the wedding season coinciding with the festive season, discovers Suneeta Kaul
Natural Diamond Council (NDC) and ‘Made in Heaven S2’ are a perfect match
The Natural Diamond Council (NDC) is thrilled to announce its collaboration with the highly anticipated second season of the critically acclaimed TV show 'Made in Heaven', exclusively streaming on Prime Video.
Kalyan Jewellers Celebrate India’s Passion for Football with the Launch of Es Vida
The brand’s gender neutral limited edition jewellery ad campaign features footballers Harmanjot Singh Khabra and Nganbam Sweety Devi
Feminism, inclusivity and diversity become a prominent dialogue in jewellery advertisements
In the past quarter or so, jewellery ad campaigns have departed from hackneyed themes, focussing instead on feminism, inclusivity and diversity, finds out Suneeta Kaul

